The #1 Rated Retirement App
SAME BITCOIN.
LESS TAXES.
Invest in bitcoin & thousands of other assets without paying a dime in capital gains taxes.
open an account in 5 minutes or less
SAME BITCOIN
LESS TAXES
Invest in bitcoin & thousands of other assets without paying a dime of
capital gains taxes.
You’ll Pay Less Taxes On Your BITCOIN With Choice
When you open a Choice Account, you are opening an Individual Retirement Account — an IRA for short.
You do not owe any taxes until after you withdraw the money from your Choice Account & if you’re eligible for a Roth IRA, you won’t owe any taxes — ever. Learn more about IRAs 👉
You’ll Pay Less Taxes On Your BITCOIN with Choice
You do not owe any taxes until after you withdraw the money from your Choice Account & if you’re eligible for a Roth IRA, you won’t owe any taxes — ever. Learn more about IRAs 👉
Built By Bitcoiners, For Bitcoiners
Built By Bitcoiners, For Bitcoiners
It’s Your Money, It Should Be YOUR CHOICE
Legacy banks force you to invest in cookie-cutter funds & other self-directed IRAs require you to have a separate account to invest in bitcoin.
Choice enables you to choose how you save for your future. You can invest in bitcoin, crypto, stocks, ETFs, gold & more all in a single retirement account. What assets are available on Choice? 👉
It’s Your Money, It Should Be YOUR CHOICE
Legacy banks force you to invest in cookie-cutter funds & other self-directed IRAs require you to have a separate account to invest in bitcoin.
Choice enables you to choose how you save for your future. You can invest in bitcoin, crypto, stocks, ETFs, gold & more all in a single retirement account. What assets are available on Choice? 👉
Is Choice App Right For Me?
Bitcoiner
Hold your own keys, measure your portfolio on a bitcoin standard, and start your tax-efficient stack.
401(k) Holder
Combine all your zombie IRAs & 401(k)s into one, easy-to-manage account.
Trader
Stop paying up to 37% in capital gains taxes on your bitcoin, crypto, and stock trades.
New Investor
There’s no better place to start investing than in a tax-efficient account.
Is Choice App Right For Me?
Bitcoiner
Hold your own keys, measure your portfolio on a bitcoin standard, and start your tax-efficient stack.
401(k) Holder
Combine all your zombie IRAs & 401(k)s into one, easy-to-manage account.
Trader
Stop paying up to 37% in capital gains taxes on your bitcoin, crypto, and stock trades.
New Investor
There’s no better place to start investing than in a tax-efficient account.
We Have 2 Account Options
Both less expensive than sharing your gains with Uncle Sam
Cold Storage
$0 Setup Fee
1% Annual Fee for Digital Asset Custody
Hold Your Own Keys
$625 Setup Fee
$13.33 Per Month
For both account options, there is no minimum balance required to get started & trade fees on digital asset trading. Still not sure which to pick? Trust your gut, you can always change later!
*Minimum $20/month fee. Accounts that do not generate the minimum through custody fees will be charged $20.
Ready To Get Started?
It only takes 5 minutes to open your Choice Account
STEP #1
Download The App
Install Choice App on iOS or Android sign-up via your browser.
STEP #2
Create Your Account
Choose which type of IRA is right for you & how you’d like to store your assets. Make sure you have your SSN and a valid ID handy!
STEP #3
Fund Your IRA
There are 3 different ways to fund your Choice Account. You can make a contribution, transfer funds from an existing IRA, or rollover assets from an old 401(k) – learn how 👉
Why Choice?
Top Rated Retirement App
More than 1,000 5-star reviews
All Your Assets in One Account
Bitcoin, crypto, stocks, and more in a single account
Tap Into Sats Mode
Measure your retirement on a Bitcoin standard
Pay Less Taxes on Your Investments
Save up to 37% in capital gains taxes
Hold Your Own Keys in your IRA
Choose your own setup to keep your bitcoin safe
Industry Leading Security
Powered by institutional providers
We’ll Help You Find Your Old 401(k)
Our team works with you to make rollovers easy
Connect Your Bank With Plaid
Funding made easy with Plaid
Transfer, Rollover, & Contribute
Combine all your old retirement accounts